My closet

Shop Melvina 30% off EVERYTHING for black Friday and Cyber Monday

November 26, 2015

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Happy Thanksgiving everyone! I hope you have had some time to spend with your family and hopefully had some delicious turkey?

I have been so excited to share my favorite picks from Melvina Boutique, I wanted to select some great pieces for everyday wear, pieces you have in your closet and wear over and over. My first pick, was this gorgeous and light weight sweater from The Fifth Label. If you know me personally, you know I have been living in this every since I got it! It’s so comfy! My second, wardrobe staple is these jeans (Guys, these are 30% off right now! Get them for $49!), because I am wearing over-the-knee boots (totally, my go-to for fall/winter!) you cannot see the little ripped details on the knees but I love that little detail, it gives them a little edge! Every girl needs a good pair of black jeans, am I right? To finish the look off I picked these Quay sunnies, I have been drooling over these for so long. How cute are they? I love the reflective glass and the cat-eye like shape.

Head on over to Melvina,  to pick out your favorites, and guess what they are doing 30% of EVERYTHING with code: BFCM30 That means you can get these Quay sunnies for less than 34$!!

Photos By Alexander Thorstvedt

My closet

Crisp White Look for BerninaBlanc

November 15, 2015



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Happy Sunday!

I just finished up a Crossfiit workout and now it’s off to the library. If you guys are in the midst of midterms too! Good luck and happy studying to all of you (3 more weeks of school y’all hang in there!) I wore this look for Fashion X Austin’s Bernina Blanc event! The entire look is from Austin Boutique SoLa, I love it so much! The cape’ish blazer is the perfect peek-a-boo jacket! As it does not cover up to much of the dress and adds such an interesting twist to the look. I have seen these lace up dresses everywhere lately, and as you know I am such a fan, so this dress was just perfect! Get a similar one here. I love that it’s long sleeve and the crisp white with the lace is just right, shop a similar one here (this one is $23!) and here (This one is also under $50). I kept the rest fairly simple with some nice pointy shoes, my Chanel classic flap and for hair I got mine done at Urban Betty where I went for a loose wavy look! Hope you liked this look!

To shop this outfit visit Sola if you are in Austin, or click on these beauties (on a budget) to get the look!



Photos By Alexander Thostvedt

Blog Better

Blog Better Series: How To Grow Your Instagram

November 13, 2015
Fashion Conspiracy

Happy Friday you guys! 

I decided to start a Blog Better series here on Fashion Conspiracy to help you guys grow your blog and social media channels. After blogging for about 3 years, I have picked up some valuable tips and tricks along the way, as well as things NOT to do! I have decided to share these in several different posts in a series I chosen to call Blog Better. This first post is all about creating growth and engagement on your Instagram profile! We all know that this social media channel is getting increasingly important, especially for bloggers. For a really long time I did close to nothing to increase my growth, but for the past two months I have and my Instagram has grown by around 35% (!) Read along for some tips that could help you get started or grow your Instagram. Oh, and don’t forget to follow me on Instagram! 

1. Quality posting
 No other step on this list will be as beneficial to your growth unless you invest time and creativity into what you post on Social media. I have seen a lot of users deciding on specific themes for their feeds such as white/airy photos or very colourful feed. To be honest, for me this hasn’t really worked, I tried for a little while but It took a lot of time and it restricted me from posting the images I wanted to post. But if this is something for you, definitely try it out! I have seen Instagram’s grown immensely just by doing this! I do recommend though theme or no theme that you try to be conscious about the overall feel of your profile, that it all feels consistent.
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Some examples of feed themes.

Side tip: Many of you probably know this, if you are trying to clean up your feed for a more curated overall look, try to limit your use of photos with several people in it especially several photos like that next to each other. This tends to clog up your feed and make it look busy.

2. Ask your followers some questions
This can be both beneficial for you and for your following. I am always very curious about who the people following me really are, and so by asking some questions directed at them under my photos I both get a more engaged following and I get to know my followers better! So it’s a total win win.

3. Comment and Like
This is a no brainer, but it’s something I forget to do all the time. But If you look at some of the bloggers or Youtubers with extremely engaged audiences they probably did this very systematically in the beginning to create a high engagement profile.

4. Use #hashtags 
This might seem like a little much, I think we have all seen those profiles with 100 hashtags under each photo (trust me, I do this too sometimes) but it really does help. If you are a local fashion blogger, using tags that connect you to your city or other bloggers in your area is key to creating a following in your city and also make connections and new blogger friends!

5. Iconosquare
This step really helped me. Iconosquare is a website that provides you with all sorts of information regarding your Instagram profile. It let’s you know valuable information such as when your following is most active and most engaged. Since I started being aware of my own following, I have seen a pretty substantial increase in engagement on my photos. Tip on how to navigate their page: 1. go to analytics 2. Go to optimization to get all your tips on when to post etc!

Hope these tips were helpful! I am going to be posting a new segment of this series every Friday, so stayed tuned and check back in next Friday for more tips on how to improve your blog!


To Las Vegas Day 3

November 12, 2015


As you guys probably know by now I love wearing monochromatic looks. There is something about them that makes you look effortlessly chic without much effort. I am also happy that the Las Vegas weather allowed me to layer up a little bit more than what the typical Austin fall weather does. For this look I wore a cashmere turtleneck (I love this piece, perfect for skirts or layering) I paired it with a black skirt (under $50!) and my favorite fall booties from The Mint Julep Boutique (psst! These are also under $50!) Keeping the rest simple, I am wearing sunglasses and my go-to classic flap from Chanel. 

Hope you like this look, and if you wan to shop my details click down below!

Photos by Alexander Thorstvedt




#FCtravels to Las Vegas day 2

November 5, 2015






Hi Guys!

Hope your week is going well! This is my second look from our Vegas trip, for day two we walked around and explored the city, so this gorgeous kimono looking jacket worked perfectly! I paired it with a lace up body suit and a flared skirt for easy tourist attire! I kept the rest simple with some great ankle boots from Mint Julep Boutiqie (here) and my go to classic flap bag from Chanel.

Photos by Alexander Thorstvedt

Shop my details down below,


Holiday Gift Guide for Her

November 2, 2015

It’s almost time to start making lists and checking them twice for the upcoming gift giving season, and you most definitely don’t want to get stuck shopping at the last minute—no one needs that kind of extra stress around the holidays! So if you’re stumped on what to buy the wonderful women in your life, looking for some ideas, or just need a little inspiration, then check out this holiday gift guide featuring lots of beautiful items designers who really understand what women want this year.

Lips Bracelet

The Lips Chain Wrapped Cuff Bracelet is perfect for the trendsetter in your life. Whether it’s your fashion forward sister, niece, or best friend, this would look great with so many different outfits. At just $68 this little bracelet featuring DVF’s signature lips logo, as seen on the runways, according to, is as affordable as it is adorable.


The backpack page from is full of gorgeous ideas to give this year, and the above slouchy leather bucket-shaped Tory Burch bag is no exception. The brown Brody bag is a useful piece to add to her wardrobe, especially if she’s still a student or always on the go. The drawstring top is concealed by a logo-studded magnetic flap and a side zip allows for more convenient access to the interior. For $495 this backpack is well worth the investment.


The Marilyn two-tone wool-blend wrap coat from DVF would make a thoughtful gift for the woman who enjoys comfort and style. She’ll definitely stay toasty all winter long, and with featuring copious amounts of warm weather clothing on the magazine’s own holiday gift guide, this should be a huge hit. This coat retails for $598.


A beautiful pair of warm and fuzzy gloves is always a great practical gift idea, and these stylish gray embellished wool and cashmere blend gloves are perfect for reminding her just how much you care every time she wears them. What’s even cooler is that she can still stay connected socially thanks to the embroidered thumb and forefinger cleverly allowing her to use touch screen devices. Buy these for $148. 


These gold multi-strand earrings are said to channel the sense of all-American glamour that is DVF. The gunmetal and gold bead and chain tassels will dangle gracefully above her shoulders and would look great with upswept hair. These are both practical and trendy, and would make a great gift for any woman who enjoys a little extra allure in her life—at $98 don’t hesitate to grab a pair.


Perfect for the diva in your life, these must-have party shoes feature a bold suede leopard platform and strong, thick heel. She’ll be able to dance the night away in these Daria open-toe heels from DVF. These may retail for $398, but the look on your recipient’s face when she opens the box will be priceless.

Key Ring
This adorable DVF monogram fur key ring is a sweet little gift for the female on your list. This would be super cute attached to a high school student’s backpack or dangling from your mom’s designer purse. No matter who you decide to gift this to, they’re sure to treasure it. This gem retails for $48.

Get your gifts, or maybe a treat for yourself down below:


Lash Genie Austin: Eye Lash Extensions

October 28, 2015


Hi Guys!

As you guys might know I am a bit obsessed with eyelashes, eyelash extensions that is. Over the years I developed an allergic reaction to mascara which meant that I had to stop wearing eye make-up, including mascara all together. My eyelids would swell up instantly, turn red and sore for months at a time. Desperately trying to find an alternative to makeup I found eye lash extensions. And for any of you out there with allergies to eye makeup or sensitive eyes this is perfect for you!

Ever since I have been on the lookout for the best places to get your lashes done, after some research online I decided on Lash Genie and I am so happy I did! The result is so natural and the extensions blend seamlessly into my natural lashes, the result looks absolutely stunning! As I mentioned before I have tried several places and never been this happy with my results! If you are a first timer to the whole lash extensions scene or have had them done in the past, you should check out Lash Genie

For booking call: (512) 730-1928



#FCtravels to Las Vegas

October 27, 2015

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Bikbok top and shorts – Mint Julep Boutique shoes– Chanel Classic Flap bag and Loho eyewear sunglasses

Hi Guys! Hope your week started off right! I have been so tired all day from our amazing Las Vegas weekend, our flight ended up being hours delayed last night so we did not get back in town until 8 AM this morning! So today has more or less been all about catching up on sleep and getting back into studying and unfortunately prepping for midterms. But enough about school, this weekend was unbelievable! We had a short but sweet Vegas trip, I think Vegas is one of those places I have seen a million times on TV, movies and travel pictures it was weird finally being there myself!

For my first Vegas look I am wearing these super comfy lace up shorts, perfect for touring a city especially when it’s worm like it was this weekend! I decided to pair it with an off-the-shoulder lace top which I bough this summer, loved how the off-the-shoulder trend carried over to the fall. I kept the rest simple with my favorite black leather booties from The Mint Julep Boutique (these are only $44!) and my go to Chanel Classic Flap bag.

I’ll post more about my Vegas trip later, but some of the highlights include some amazing meals, great nightlife and… I got to see Drake (!!)

Shop my outfit details down below!

Photos by Alexander Thorstvedt

My closet

Colums: an everyday flaired look

October 12, 2015

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Hi everyone! I hope your Monday is going well! I have had the most fun week having my family visiting from Norway, getting to show them Austin and the way we live here. If you follow me on Instagram or snapchat (@emiliefroyland)  you would have seen us racing around on e-scooters to explore the city.

This weekend we drove up to Dallas to visit my host family from my exchange student year, as well as experience the Texas State Fair. We had so much fun and got to go to the UT/OU football game, which for anyone who was there, what an incredible game!

We shot this look at Laguna Gloria, and I love how these flared pants simulate the columns in the gorgeous gardens around Laguna Gloria! I paired them with a printed top from Bikbok and my simple heels from Missguided and of course my Chanel Classic Flap bag.

Photos by Alexander Thorstvedt

My closet

ACL day 2 with The Mint Julep Boutique

October 3, 2015


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Hi guys! As you might have seen on my snapchat: emiliefroyland, I am at the ACL music festival in Austin right now! It has been so much fun, and I am so excited about day 2 (today!) Everybody knows that a festival is such a fun excuse to try some new daring fashion trends, and I am so happy I partnered up with the Mint Julep Boutique to bring you my ACL looks, here’s what I am wearing today, I’ll put all the links in here so you guys can pick up some great pieces too!

I choose these white ripped cutoff shorts, because they just scream festival and they can be worn with almost anything! I paired it with an semi off-the-shoulder top and my new favorite kimono, (how cool is this one?) for accessories I am trying something pretty crazy, a faux nose ring (!) I love the look, but I would never commit to actually getting my nose pierced but it’s a fun try for this weekends festival! In this look I am wearing some classic leather boots from the Mint Julep boutique, and I have to say these are super comfy and chic. I am always hesitant to wearing anything with a heel when I know I’ll walk a bunch, but these suckers are super comfortable! If you haven’t gotten your outfits for weekend 2 of ACL I thought this would be some good inspiration! Happy ACL!

Photos By Alexander Thorstvedt